Flipkall

About

Role: Co-founder & Lead Product Designer

Team: 2 founders (Design + Engineering)

Overview

Flipkall is a digital learning platform designed to enhance academic performance through spaced repetition, an evidence-based method proven to improve long-term retention.

As Co-founder and Lead Product Designer, I have led the product from concept through a robust MVP — shaping the core experience, building a scalable Figma design system, and directing product strategy in collaboration with engineering. We are now in the final stages of development and actively recruiting a diverse beta user base.

The Problem

Balancing complexity, retention, and ease of use is the missing link in most study tools.

Our goal: Design a platform that reduces cognitive load, keeps learners engaged, and delivers measurable progress without requiring them to learn how to use the tool itself.

My Role

Design Vision & Product Leadership — Established the visual language, interaction patterns, and UX principles.
Product Strategy — Defined the MVP scope and feature priorities based on research and competitive analysis.
User-Centered Research — Designed the research strategy for our beta phase, including surveys, usability tests, structured interviews, and analytics tracking, to capture both qualitative insights (user sentiment, pain points, ease of use) and quantitative metrics (task success rate, feature engagement, System Usability Scale scores) once the product is in users’ hands.
Design System Creation — Built a scalable component library ensuring consistency across devices.
Cross-functional Collaboration — Partnered with engineering to balance speed, technical feasibility, and quality.